Privacy Policy

Introduction

Bathology Singapore ("we", "us", or "our") operates the website bathologysg.com and our associated showroom services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register for the dealer portal, or interact with us through WhatsApp, email, or in person at our showroom.

We handle personal data in accordance with Singapore’s Personal Data Protection Act (PDPA). If you disagree with this policy, please discontinue use of our services.

Information We Collect

We collect information you voluntarily provide to us when you:

• Contact us via WhatsApp, phone, or email
• Submit an enquiry or service request
• Register for the dealer portal (name, company, email, WhatsApp number)
• Opt in to marketing updates (email and/or WhatsApp)
• Visit our showroom and provide your contact details

The personal information we may collect includes your name, phone number, email address, company name, home or project address, and details about your renovation or purchase enquiry. We do not collect sensitive personal data such as NRIC numbers, financial information, or health data.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide customer support
• To process product orders and service requests
• To operate the dealer portal (account access, pricing, and product information)
• To send marketing updates and promotions via email and/or WhatsApp only where you have given separate opt-in consent
• To improve our website, showroom services, and product offerings
• To comply with applicable laws and regulations in Singapore

Marketing Consent (Email & WhatsApp)

Marketing messages are sent only if you opt in. Consent is optional and is not a condition of creating a portal account or using our core services.

• Channels: Email and WhatsApp are collected separately. You may consent to one, both, or neither.
• What we send: Product news, offers, and promotions from Bathology Singapore.
• Evidence: We keep an append-only record of each consent grant and withdrawal (timestamp, channel, consent text version, and source such as signup form, preference centre, unsubscribe link, or WhatsApp STOP).
• Withdrawal: You may withdraw anytime via the portal Preferences tab, one-click unsubscribe links in marketing emails, by replying STOP to a marketing WhatsApp message, or by contacting us. We will stop marketing use of your data for that channel within a reasonable time.
• Do Not Call (DNC): Where we hold your clear, evidential consent for WhatsApp marketing to your number, we rely on that consent. We do not use purchased or scraped contact lists for marketing.

Manage preferences in the dealer portal, or use an unsubscribe link from a marketing email.

Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service partners: We may share your contact details with trusted contractors or delivery partners to fulfil a service or order you have requested.
• Brand suppliers: Where necessary to process a warranty claim or technical enquiry, we may share relevant information with the brand supplier concerned.
• Technology providers: Secure hosting and authentication providers (e.g. cloud infrastructure) that process data on our behalf under contractual safeguards.
• Legal compliance: We may disclose your information where required by law, court order, or Singapore government authority.

Data Retention

We retain your personal information for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Customer enquiry and transaction records are generally retained for up to 5 years for warranty and service purposes. Portal account data is retained while your account is active and for a reasonable period afterwards for security and audit. Marketing consent and withdrawal records are retained as accountability evidence under the PDPA. You may request deletion of your data at any time by contacting us (subject to legal retention needs).

Cookies & Analytics

Our website may use basic cookies to improve your browsing experience. These are small files placed on your device that help us understand how visitors use our site. We do not use advertising cookies or sell browsing data. You may disable cookies in your browser settings, though some features of the website may not function correctly as a result.

Your Rights

Under the Singapore Personal Data Protection Act (PDPA), you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate or incomplete personal data
• Withdraw your consent to marketing (or other) use of your personal data
• Request the deletion of your personal data

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.

Contact Us / Data Protection Officer

If you have any questions about this Privacy Policy, marketing consent, or how we handle your personal data, please contact our Data Protection Officer (DPO):