Privacy Policy

Last updated: 11 November 2025

Bathology (“we”, “our”, “us”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (Singapore) (PDPA). This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you use our website, contact us, or purchase our products and services.

1. Information We Collect

1.1 Identity & Contact Information

Name, preferred name, company/organisation, phone number, email address, mailing/delivery address.

1.2 Project, Order & Billing

Project details, quotations, purchase history, delivery/installation details, invoicing data (as needed for order processing).

1.3 Communications

Messages and records exchanged via WhatsApp Business, Instagram Direct Messages, email, phone, and website forms.

1.4 Website & Technical Data

IP address, device and browser information, pages visited, and cookie identifiers.

2. How We Collect Data

  • When you submit website forms or request quotations.
  • When you contact us via WhatsApp Business, Instagram, email, or phone.
  • When you visit our showroom or place an order.
  • Automatically through cookies, analytics, and ad tracking on our website.

3. How We Use Your Data (Purposes)

  • To respond to enquiries, provide consultations, and issue quotations.
  • To process orders, coordinate deliveries/installation, and provide after-sales support/warranty.
  • To maintain customer records, order history, and internal notes.
  • To improve website performance and user experience.
  • To conduct remarketing and advertising campaigns.
  • To send service updates, product updates, and follow-ups via WhatsApp or email.
  • For internal operations, reporting, and staff training.

4. Marketing Communications

We may send you updates on products, promotions, and new collections via WhatsApp Business or similar channels.

Opt-Out

You may request to stop receiving marketing messages by contacting us at +65 8188 9355. Please allow 2–4 weeks for removal due to platform syncing and campaign schedules.

5. Cookies & Tracking

5.1 What We Use

  • Essential/performance cookies for core site functionality.
  • Google Analytics for traffic and usage analysis.
  • Google Ads conversion tracking and retargeting cookies.

5.2 Managing Cookies

You can disable cookies in your browser settings. Some site features may not function properly if cookies are disabled.

6. Data Storage & Retention

6.1 Where Your Data Is Stored

  • Website/server hosting: Linode Akamai
  • Messaging platforms: WhatsApp Business & Instagram (data remains within these platforms).
  • Internal records: Google Sheets and business systems (e.g., AutoCount or equivalent).

6.2 How Long We Keep Your Data

We generally retain enquiry and purchase records until a deletion request is made, to support order history and after-sales service, unless a longer/shorter period is required by law or operational necessity.

7. Disclosure of Your Data

Access to your personal data is limited to:

  • Internal Bathology team members for operations and support.
  • Third-party service providers strictly for hosting, analytics, messaging, invoicing, and business operations (e.g., Google, AutoCount). These parties process data on our instructions and are subject to confidentiality obligations.

We do not sell, rent, or trade your personal information to unrelated third parties.

8. Data Protection & Security

We implement reasonable administrative and technical safeguards to protect your data against unauthorized access, misuse, loss, or disclosure. However, no method of transmission or storage is completely secure, and you use our services at your discretion.

9. Your Rights (PDPA)

Subject to applicable law, you may:

  • Request access to personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Withdraw consent to our processing of your data and/or request deletion.

To exercise your rights, please contact our Data Protection Officer using the details below.

10. International Transfers

Where our service providers are located outside Singapore, your data may be transferred and processed overseas. We will take reasonable steps to ensure that any such transfers comply with applicable PDPA requirements.

11. Third-Party Sites & Platforms

Our website and communications may contain links or integrations with third-party platforms (e.g., WhatsApp, Instagram, Google). We are not responsible for the privacy practices of these third parties. Please review their policies before providing your data.

12. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

13. Contact Us

Data Protection Officer (DPO)

Company: Bathology Pte. Ltd.
UEN: 202507877D
Address: Vertex Tower B, 33 Ubi Ave 3 #04-12 Singapore 408868
Email: [email protected]
Phone / WhatsApp: +65 8188 9355

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page. Continued use of our website and services constitutes acknowledgement of any updates.

15. Additional Notes for Singapore PDPA

15.1 Withdrawal of Consent

If you withdraw consent for any purpose, we may be unable to continue providing certain services to you. We will inform you of any likely consequences when you make a request.

15.2 Accuracy & Updates

Please keep your information accurate and up to date by notifying us of any changes.

15.3 Access & Correction Requests

We will respond to access and correction requests within a reasonable time and in accordance with PDPA requirements.